
julian azofra
sharpei
cso & co-founder
building companies is one hell of a ride. the highs, the lows, and everything in between.


meet the host
i started companies.
i exited one. i failed a thousand times.
a few years ago, i left spain and moved to the u.s. to chase a dream: building startups.
along the way, i discovered something nobody talks about enough:
building companies is a rollercoaster.
the best founder advice doesn't come from podcasts, conferences, or linkedin posts.
it comes from the conversations that happen after the meeting ends. after the cameras stop rolling. when founders stop pretending everything is fine.
that's where the real lessons live.
founder confessions is a collection of those conversations.
the real story behind building something.
let's remember why we started.
why founder confessions?
the fundraising announcement.
the product launch.
the success story.
we've all read it. we've all written it.
founder confessions is about everything in between.
the pivots. the mistakes. the doubts. the burnout. the moments nobody posts.
building is messy. that's the part worth talking about.
episodes — on the record
"i almost shut it down three times." · "we raised millions and i was miserable." · "my co-founder quit before launch."
companies they're building



🔥the founder hotline🔥
sometimes you need advice from someone who's been there before.
ask your question anonymously, and we'll bring it to a founder who has lived it.
three ways to join
let's talk about it.